Social media – LinkedIn for business
Build a dialogue with your customers, clients, prospects and fellow professionals.
Used wisely, social media can be an excellent way of sharing information and knowledge. For professional services firms, the main platforms are Twitter and LinkedIn, both effective media for communicating online. However, the benefits and pitfalls of social media can be misunderstood and, as a result, can be either under-utilised or, at its worst, used inappropriately.
At Fedora, we can advise on specific use of social media, including:
· How to engage with Twitter – and when not to.
· How to use Linkedin to connect with commercial prospects through existing commercial client relationships.
· How to maximise your own presence and that of your fee-earners on LinkedIn.
We can also provide training sessions on:
· LinkedIn for professionals